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Tennis Fashion

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Data-driven design IS the future!

This is such a great read. I could not have written this better. Literally. So instead I will embed the post. Why "re-invent the wheel" so to speak...

It is exciting times we live in, when we can use technology to help us connect the dots, or to better understand if our message is being interpreted in the way that we want it to be interpreted.

I believe that while we should still "trust our gut" and "act on a feeling" (after all creativity is born from that space), we now have the opportunity to look at things from a different point of view, one that is not tainted by our own values, experiences & beliefs.

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